» Branding

Jones Soda Co. bottle designs

Susie — Thu, 12 Nov 2009 21:48:47 +0000

These bottle cover designs for Jones Soda Co are fantastic, really innovative in packaging design. I really like the simple application and the individually illustrated bottles. They are really fun and eye catching. They remind me of the Coca-Cola advertisements by eBoy, it almost has that lego-esk feel and look to it but with a slightly more modular feel. After further research I discovered that Jones Soda Co. have been customising their bottles since 2003. Go the the Jones Soda Co. website you can even customise your own bottle by uploading photos! There are also many more designs to see too:

http://www.jonessoda.com/index.php

Graphics Explained (Brand Identity Research)

Dale Hawkes — Sat, 26 Sep 2009 08:49:58 +0000

There is a book called,

Graphics Explained: 7 Top Designers,

7 Briefs, 49 Solutions…In Their Own

Words.

This book strongly represents and demonstrates the world of clients and the relationships that evolve between the designer and client, and how they manage working in these environments. It also show’s the direction followed and how each specific company developed the brief they had been given.

It takes you through each groups process and show’s you the different applications and methods that each company applied to there brand identity’s. I think this book would be very beneficial to anyone wanting to gain insight into the working environment/the creative process used by pro’s.

Imagehaus.

Karla Burns — Mon, 21 Sep 2009 21:43:04 +0000

Imagehaus is an American Graphic Design agency who produce everything from branding to websites. I instantly fell in love with their work, it is so organic and quite retro in style. The colours are all quite pale and neutral which all compliment each other, along with their use of textured papers.

Out of all of their pieces of design that I have seen this is by far my favourite piece. It was created for the All Seasons Wild Bird Store, and the agency created a complete brand revamp, starting with the logo then to the stationary, gift cards, packaging, store bags and signage. The bag design has such an organic, country feel. The muted colours and simple illustrations against the natural brown package background really make the design pop and appeal to the eye. This definitely shows how in design that less is more, and how pattern breathes life into the designs. I love how each bag has its own identity, with different font styles and illustrations, but though still consistent enough that they look like they are from the same company.

This is some branding the company designed for a barber shop in Minneapolis called Schmidty’s. The branding again got a revamp with a glossy-free, retro feel. The company describe the shop as a ‘no frills’ barber shop. I think a beer mat was an amazing idea for the business card. A mans barber shop, none of their clients would take notice of traditional business card, but a beer mat would definitely catch their eye. I have always liked design ideas that are both branding but that are also practical. A beer mat is an easy way to spread word, and a less aggressive way too. I love the muted colours too, the designers have been careful to make design actually look like a beer mat not a business card, so the whole design fits and works. The designer Kevin Hohlstein asks, “How can you not love a brochure made of beer coasters?” and I have to agree with him.

This is a piece of branding that the company created for Anglo-Italian inspired clothing company Kuhlman. Imagehaus describe this piece as ‘a complete collar-to-cuff brand makeover’. I absolutely adore this piece of branding, it is so clean and crisp and it has such a superior feel to the design, it looks expensive. I love how all the pieces differ but are the same in style. I love the use of green it is very royal especially with the use of pattern. It is a highly decorative piece of design, that is exciting, new and fresh.

visit their site at: Imagehaus
There is a lot of beautiful inspirational pieces of branding and stationary design on the website.

Zohra Mouhetta business card

Allister Ferguson — Thu, 16 Jul 2009 07:27:12 +0000

Fitness trainer Zohra Mouhetta gave Leo Burnett Dubai, United Arab Emirates a brief for a business card that stood out from the crowd. They created a intuitive folding business card that was unique and interactive, making it a unforgettable hand out. By tearing of the flab they kept the business card in keeping with her profession and goals.

Agency: Leo Burnett Dubai, United Arab Emirates

Found at Adgoodnees