Happy F&B

When this academic year finished you would be correct in thinking that I’d be glad of the break but instead of this I applied to take part in the PANI project and was selected to take a position within one of the 6 teams. This project gave 2nd year students the opportunity to work along with a local agency, who would act as your mentor, and participate in a live brief. This year we were asked to create a campaign for Action Cancer which was to go live in August/September 2010. The aim was to encourage more women in their 40’s and the over 70’s to take up the offer of a free mammogram at the Action Cancer house or at their big bus.

In April the brief was handed out and the teams were chosen. I believe that I was extremely fortunate to be mentored by the local advertising agency Genesis. I was in a team with 3 of my class mates – Heather, Kenny and Penny and we were joined by 2 CAM students – Sarah and Chris. We had our first meeting at the beginning of May and we meet 2 or 3 times a week from then on to the completion of the project and we were constantly in contact by email.

With a lot of idea and brain storming we decided that we wanted to create an upbeat campaign and sell the idea of ‘peace of mind’ to all women. We adapted this angle that if you go to Action Cancer you will get the gift of ‘peace of mind’ so hence our theme was born. ‘Giving you peace of mind’ was the nucleus of the campaign and it was a very simple idea. Everything we produced was wrapped up like a present and had a main headline along with additional information about who could avail of this service.

We were all extremely happy with what we managed to produce but we lost out to the Navigator Blue team. You will be able to view the winning campaign in August/September across Northern Ireland. I have posted visuals of what my team produced.

Print Media

48 sheet

6 sheet

Bus T Strip

Ambient Media

I’ve posted on this artist before but came across these other images created by him and thought it was worth posting.  This guy creates pavement art that he paints and the detail is amazing and so surreal.

To view the earlier post on Edgar Mueller click here

Happy was established in Gothenburg in 1997.  They are a graphic design company that want to help and maintain client’s brand.  They produce a range of design medium, ranging from branding, identities and package design.  I believe that their work is beautifully produced and every piece has a different feel and look.  Here are some of my favourite pieces from their vast collection.

Skyscraping Bookmarks

These bookmarks are created from the 3 tallest building in Sweden to a scale of 1:1000.  They also have produced a bookmark for the world’s tallest building The Burj Dubai.

Magazine holders

These holders have been illustrated in different styles and periods. Together they create an entire city on a book shelf.

Eguale

Every package tells a little story of its own about the product, the bird, and their origins.

Goteborg & Co

This design is based on a combination offering the diversity of a big city and the friendliness of a small town.

Systembolget

Happy redesigned the entire content to the general public and not just the connoisseur aware of the huge product range systembolget carries.

Happy redesigned the entire content to the general public and not just the connoisseur aware of the huge product range systembolget carries.

These are only some of my favourite pieces but they have a large collection of work present on their website which can be viewed here.