Hi everyone! I was looking around on a few different websites and came across this unique advertising campaign for McDonalds. It was done as part of a national campaign promoting McDonald’s restaurants. A Vancouver lamp post became part of an out-of-home optical illusion, appearing to pour coffee into a giant cup on the footpath.
At the time, McDonald’s was giving away free small cups of its tea and coffee for a two-week period, in an effort to attract new breakfast customers. Advertising firm Cossette’s Vancouver developed the concept for a lamp post near 6th Avenue and Cambie Street to be turned into a kettle and cup. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized kettle was attached to the end.
Elsewhere in the city, a bus stop shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature. I think this was an excellent way of advertising McDonald’s breakfast as both the lamp post and bus stop looked so different and unique and therefore was a brilliant way of catching people’s attention.
I love the lamp post would definitely catch your attention!! The coffee bean one is like the bus stops in Belfast filled with popcorn for the Jameson film festival!
That’s what i call thinking outside the box, well at least for advertising anyway. Really liked the idea, very fresh!
Great find!