Happy was established in Gothenburg in 1997. They are a graphic design company that want to help and maintain client’s brand. They produce a range of design medium, ranging from branding, identities and package design. I believe that their work is beautifully produced and every piece has a different feel and look. Here are some of my favourite pieces from their vast collection.
Skyscraping Bookmarks
These bookmarks are created from the 3 tallest building in Sweden to a scale of 1:1000. They also have produced a bookmark for the world’s tallest building The Burj Dubai.
Magazine holders
These holders have been illustrated in different styles and periods. Together they create an entire city on a book shelf.
Eguale
Every package tells a little story of its own about the product, the bird, and their origins.
Goteborg & Co
This design is based on a combination offering the diversity of a big city and the friendliness of a small town.
When this academic year finished you would be correct in thinking that I’d be glad of the break but instead of this I applied to take part in the PANI project and was selected to take a position within one of the 6 teams. This project gave 2nd year students the opportunity to work along with a local agency, who would act as your mentor, and participate in a live brief. This year we were asked to create a campaign for Action Cancer which was to go live in August/September 2010. The aim was to encourage more women in their 40’s and the over 70’s to take up the offer of a free mammogram at the Action Cancer house or at their big bus.
In April the brief was handed out and the teams were chosen. I believe that I was extremely fortunate to be mentored by the local advertising agency Genesis. I was in a team with 3 of my class mates – Heather, Kenny and Penny and we were joined by 2 CAM students – Sarah and Chris. We had our first meeting at the beginning of May and we meet 2 or 3 times a week from then on to the completion of the project and we were constantly in contact by email.
With a lot of idea and brain storming we decided that we wanted to create an upbeat campaign and sell the idea of ‘peace of mind’ to all women. We adapted this angle that if you go to Action Cancer you will get the gift of ‘peace of mind’ so hence our theme was born. ‘Giving you peace of mind’ was the nucleus of the campaign and it was a very simple idea. Everything we produced was wrapped up like a present and had a main headline along with additional information about who could avail of this service.
We were all extremely happy with what we managed to produce but we lost out to the Navigator Blue team. You will be able to view the winning campaign in August/September across Northern Ireland. I have posted visuals of what my team produced.
Posted in VisCom by batchelorl on 10/06/2010 Edit This
Tags: Illustration
I’ve posted on this artist before but came across these other images created by him and thought it was worth posting. This guy creates pavement art that he paints and the detail is amazing and so surreal.
To view the earlier post on Edgar Mueller click here
Happy was established in Gothenburg in 1997. They are a graphic design company that want to help and maintain client’s brand. They produce a range of design medium, ranging from branding, identities and package design. I believe that their work is beautifully produced and every piece has a different feel and look. Here are some of my favourite pieces from their vast collection.
Skyscraping Bookmarks
These bookmarks are created from the 3 tallest building in Sweden to a scale of 1:1000. They also have produced a bookmark for the world’s tallest building The Burj Dubai.
Magazine holders
These holders have been illustrated in different styles and periods. Together they create an entire city on a book shelf.
Eguale
Every package tells a little story of its own about the product, the bird, and their origins.
Goteborg & Co
This design is based on a combination offering the diversity of a big city and the friendliness of a small town.
Systembolget
Happy redesigned the entire content to the general public and not just the connoisseur aware of the huge product range systembolget carries.
Happy redesigned the entire content to the general public and not just the connoisseur aware of the huge product range systembolget carries.
These are only some of my favourite pieces but they have a large collection of work present on their website which can be viewed here.
Photograph by Amy McAuley with special thanks to Rachel Hood and Alice McKee
It’s ‘Show time’ folks! Yes, it’s that time of year again and with the final year degree shows fast approaching the Faculty is a blur of activity. An atmosphere of excitement, hysteria and exhilaration prevails and once again this year promises a show par excellence so come along to York Street Belfast between the 7th–19th June for this inspirational event.
Photograph by Amy McAuley with special thanks to Rachel Hood and Alice McKee
A special thank you to Amy and Rachel our placement students at ‘Seed’ for being invaluable members of the team. Amy has worked tirelessly throughout the year to ensure the exacting standards of Design for Visual Communication are met and her professionalism is evidenced by the design work she produced for the Ulster Festival of Art & Design. Although Rachel has only been with us for a short time this dynamic duo have worked over and above the call of duty and we wish them every success for their final year!
Drawing Unlimited promotes and celebrates the experimental drawing work of UU students across courses and across year groups.
The Drawing Unlimited Project (School of Art and Design) took place in November 2009 and March 2010. Students used drawing to motivate, challenge, inspire and make links.
The workshops were designed to explore traditional drawing methods alongside digital methods e.g. drawing over still and moving imagery projected onto large rolls of paper, using paint, ink, crayons, pencils, drawing directly onto video footage via a drawing tablet and collaborating with others to devise drawing methods, improvise tools and solve problems.
I am aware that this interview has been online for some time now, but if like me you sometimes lose sight of why you are doing what you are doing this is the perfect remedy. Milton Glaser’s words of wisdom inspire and reaffirm.
Hillman Curtis offers an inspirational insight into the wonderful workings of the mind of Glaser. This is graphic design comfort food and whether you see yourself as businessman/artist, social commentator or like Glaser all of the above, there is inspiration here for everyone.
You can view more of Hillman Curtis’ ‘Artists Series’ here: hillmancurtis.com
‘Print Process‘, Imaging 2 Semester 1, 2009/10 – Photograph by Stephen Moffitt
May is a particularly busy month for staff and students alike with hand-ins coming to an end, the atmosphere is one of relief mixed with panic as students pull out all the stops for the final push. Many white faces evidence the necessity of burning the midnight oil and that’s not just the students!
On behalf of all of the staff members of Design for Visual Communication very best wishes to all our final year students. Looking forward to this year’s Degree Shows. Keep checking the website as details of this event will be published soon.
Was out at the cinema last night and during the ads before the film started there was a trailer for a new film out called ‘Schizo’. At least, that was it was shown as. Seemed like a classic scary film (the video link below has nearly all the trailer but the full thing has one-line reviews at the beginning as well “Most terrifying film this year…” etc.) Well worth a look, I think this is a very effective ad, as it draws you right in before delivering the message.
I absolutely adore this advertisement. It was created back in 2009 for the Volkswagen Independent Cinema Sponsorship campaign. It was the brainchild of London advertising agency by DDB London. It is a very well executed piece of advertising, extremely witty and light hearted, and just throws you back in time a great timepiece and a great piece of nostalgia that successfully targets its desired audience. I delved in further into VW advertising and discovered that this wasn’t the first VW vs DeLorean advert. In the 70’s they had James Bond, take on the two, quite a funny ad! James Bond takes on the DeLorean and the VW
Bad news everyone! The Bryan Edmondson (SEA) Lecture that was to take place on the 22nd April (this Thursday) has unfortunately been postponed due to problems with flights within the UK. It is hoped that this event will take place in the next semester, we will keep you posted.
For more Information Contact:
Cultural Development Office
T: (028) 9026 7285
E: k.gordon@ulster.ac.uk
