I was looking through the creative review website and came across this amazing opportunity that might interest some 2nd years who are interested in going on placement.
Ad agency Wieden & kennedy Amsterdam has launched The Kennedys, an apprentice programme for all young creative’s from within all disciplines. It offers the opportunity for participants to move to the city and work at the agency for six months, with pay.
It is open to any young talent with a European passport. Six people will be selected and be asked to move to Amsterdam for six months. W&K will cover travel expenses; they will also provide accommodation and pay you the minimum wage.
This will give you the opportunity to see what it’s like to work in advertising. The 6 students will work as a separate group within the agency but will be sent actual assignments and genuine deadlines.
The project will start on 1st June. To apply, submit and answer this question ‘What does the future look like?’ along with your details online at http://www.thekennedys.nl/ the deadline for entries is 30th March.
LUNCHTIME TALK
BAS JACOBS
UNDERWARE
FRIDAY/19/11/10
UNIVERSITY OF ULSTER
ART COLLEGE FOYER
1PM
For more than ten years the pan-European design collective Underware has been creating versatile fonts, surfing the waves, conducting type workshops, running the radio station Typeradio. The company was founded in 1999 by Akiem Helmling, Bas Jacobs and Sami Kortemäki, based in Den Haag, Helsinki and Amsterdam.

The Independent has just launched ‘i’, its new daily newspaper “designed for people with busy, modern lives”. But what exactly is it for?
Editor-in-chief Simon Kelner claims that the 20p title is “the first quality daily paper to be launched in Britain for 25 years”
I have to say that the results are however a little confusing, from these photographs the layout has a lot happening and there doesn’t seem to be too much white space. There are splashes of colour sections, making the days of black and white long gone. There are many boxes of text and tabs everywhere and looks more suited to the web. Every though the internet is at its peak do we want that in our newspapers?

The point of the newspaper is that it can be consumed in a small amount of time. The News Matrix (above) provides 15 stories over a spread, each with only a mere 40-wordparagaph.
This new design isn’t surprising given that the owner of The Independent Alexander Lebedev, famously turned The Evening Standard into a giveaway.

The most successful sections are the ones devoid of advertising. A Health spread gives the impression that there’s a more in-depth feature to be read.

Creative Review believes that this new reading experience is to fit in with the pace of contemporary life and the moment just adds confusion. I have to disagree with this; to me it doesn’t seem easy to follow. I want to look at a spread and know what the main headlines are immediately and not have to take time to read each section to find what I’m looking for.
I know that it is difficult to get everything perfect straight away but I feel to create a user friendly newspaper it still needs a lot of work. This is just my opinion and I’d be interested to know what you think?

Use the force….and click on this link, lol i know it’s cheesy but i couldn’t resist. If you’ve a interest in Star Wars/Paper Craft/Animation then this will be your cup of tea or if you like quirky stuff then this is also for you!
Happy was established in Gothenburg in 1997. They are a graphic design company that want to help and maintain client’s brand. They produce a range of design medium, ranging from branding, identities and package design. I believe that their work is beautifully produced and every piece has a different feel and look. Here are some of my favourite pieces from their vast collection.
Skyscraping Bookmarks

These bookmarks are created from the 3 tallest building in Sweden to a scale of 1:1000. They also have produced a bookmark for the world’s tallest building The Burj Dubai.
Magazine holders

These holders have been illustrated in different styles and periods. Together they create an entire city on a book shelf.
Eguale

Every package tells a little story of its own about the product, the bird, and their origins.
Goteborg & Co

This design is based on a combination offering the diversity of a big city and the friendliness of a small town.
Systembolget


When this academic year finished you would be correct in thinking that I’d be glad of the break but instead of this I applied to take part in the PANI project and was selected to take a position within one of the 6 teams. This project gave 2nd year students the opportunity to work along with a local agency, who would act as your mentor, and participate in a live brief. This year we were asked to create a campaign for Action Cancer which was to go live in August/September 2010. The aim was to encourage more women in their 40’s and the over 70’s to take up the offer of a free mammogram at the Action Cancer house or at their big bus.
In April the brief was handed out and the teams were chosen. I believe that I was extremely fortunate to be mentored by the local advertising agency Genesis. I was in a team with 3 of my class mates – Heather, Kenny and Penny and we were joined by 2 CAM students – Sarah and Chris. We had our first meeting at the beginning of May and we meet 2 or 3 times a week from then on to the completion of the project and we were constantly in contact by email.
With a lot of idea and brain storming we decided that we wanted to create an upbeat campaign and sell the idea of ‘peace of mind’ to all women. We adapted this angle that if you go to Action Cancer you will get the gift of ‘peace of mind’ so hence our theme was born. ‘Giving you peace of mind’ was the nucleus of the campaign and it was a very simple idea. Everything we produced was wrapped up like a present and had a main headline along with additional information about who could avail of this service.
We were all extremely happy with what we managed to produce but we lost out to the Navigator Blue team. You will be able to view the winning campaign in August/September across Northern Ireland. I have posted visuals of what my team produced.
Print Media
48 sheet
6 sheet
Bus T Strip
Ambient Media
I’ve posted on this artist before but came across these other images created by him and thought it was worth posting. This guy creates pavement art that he paints and the detail is amazing and so surreal.
To view the earlier post on Edgar Mueller click here
Happy was established in Gothenburg in 1997. They are a graphic design company that want to help and maintain client’s brand. They produce a range of design medium, ranging from branding, identities and package design. I believe that their work is beautifully produced and every piece has a different feel and look. Here are some of my favourite pieces from their vast collection.
Skyscraping Bookmarks
These bookmarks are created from the 3 tallest building in Sweden to a scale of 1:1000. They also have produced a bookmark for the world’s tallest building The Burj Dubai.
Magazine holders
These holders have been illustrated in different styles and periods. Together they create an entire city on a book shelf.
Eguale
Every package tells a little story of its own about the product, the bird, and their origins.
Goteborg & Co
This design is based on a combination offering the diversity of a big city and the friendliness of a small town.
Systembolget
Happy redesigned the entire content to the general public and not just the connoisseur aware of the huge product range systembolget carries.
Happy redesigned the entire content to the general public and not just the connoisseur aware of the huge product range systembolget carries.
These are only some of my favourite pieces but they have a large collection of work present on their website which can be viewed here.

It’s ‘Show time’ folks! Yes, it’s that time of year again and with the final year degree shows fast approaching the Faculty is a blur of activity. An atmosphere of excitement, hysteria and exhilaration prevails and once again this year promises a show par excellence so come along to York Street Belfast between the 7th–19th June for this inspirational event.

A special thank you to Amy and Rachel our placement students at ‘Seed’ for being invaluable members of the team. Amy has worked tirelessly throughout the year to ensure the exacting standards of Design for Visual Communication are met and her professionalism is evidenced by the design work she produced for the Ulster Festival of Art & Design. Although Rachel has only been with us for a short time this dynamic duo have worked over and above the call of duty and we wish them every success for their final year!